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Schneider Associates Wins Silver Bulldog Award for Higher Education Marketing...

Schneider Associates is pleased to announce the agency recently received a Silver award in Bulldog Reporter’s 2014 Digital/Social PR Awards in the “Best Use of Digital/Social for Higher Education...

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Modern Marketing will Save Golf for Millennials

As a young public relations and marketing professional, I’m always connecting the dots between brands and their audiences. I’m fascinated by the impulses triggered through modern marketing and the idea...

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SA Attends Annual BRITE ‘15 Conference at Columbia University

  The SA team recently traveled to Columbia University for the annual BRITE ’15 Conference for leaders in business, technology, media and marketing. BRITE offers a unique blend of thinkers and doers,...

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SA Promotes Nicole LeLacheur to Account Executive, Integrated Media

Schneider Associates (SA) is excited to announce the promotion of Nicole LeLacheur to Account Executive, Integrated Media. In her new role, LeLacheur will be responsible for marketing strategy and...

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Dear Marketers, Advertisers and PR Pros: Integrate or Die

What are marketers, advertisers and PR pros abolished buzzwords? We marketers use buzzwords almost as erratically as Little League tykes throw baseballs around the diamond. If you’re in marketing, PR...

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The Young SA Women in Digital Talk Marketing, Social Media and More

Image source: http://www.youngwomenindigital.com As young communication professionals, I can’t stress how important it is to get out of the office, network with others, absorb new ideas – and of...

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Harvard Business Review: 10 Tactics for Launching a Product Using Social Media

How can brands be creative and nimble when using social media during a new product launch? Joan Schneider, CEO of Schneider Associates, provided Harvard Business Review readers with “10 Tactics for...

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Like it, Pin it, Buy it: Instagram and Pinterest Launch Buy Buttons

For those of you who, like myself, can lose track of time scrolling, “liking” and “pinning” anything from furniture to sneakers, things just got dangerous for your wallet. Instagram and Pinterest, two...

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How to Get your Client on a Reddit Ask Me Anything

As PR and marketing professionals, it’s our job to find creative ways to promote the work of our clients. For Manhattan Prep, a service that helps students achieve their test prep and career goals, we...

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TaylorMade Golf Teases to Launch New M1 Driver

Golfers everywhere rejoiced this month with the launch of TaylorMade Golf’s newest M1 Driver (for the non-golfers, it’s the big club), a golf club that is top of the line in terms of performance,...

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