Schneider Associates Wins Silver Bulldog Award for Higher Education Marketing...
Schneider Associates is pleased to announce the agency recently received a Silver award in Bulldog Reporter’s 2014 Digital/Social PR Awards in the “Best Use of Digital/Social for Higher Education...
View ArticleModern Marketing will Save Golf for Millennials
As a young public relations and marketing professional, I’m always connecting the dots between brands and their audiences. I’m fascinated by the impulses triggered through modern marketing and the idea...
View ArticleSA Attends Annual BRITE ‘15 Conference at Columbia University
The SA team recently traveled to Columbia University for the annual BRITE ’15 Conference for leaders in business, technology, media and marketing. BRITE offers a unique blend of thinkers and doers,...
View ArticleSA Promotes Nicole LeLacheur to Account Executive, Integrated Media
Schneider Associates (SA) is excited to announce the promotion of Nicole LeLacheur to Account Executive, Integrated Media. In her new role, LeLacheur will be responsible for marketing strategy and...
View ArticleDear Marketers, Advertisers and PR Pros: Integrate or Die
What are marketers, advertisers and PR pros abolished buzzwords? We marketers use buzzwords almost as erratically as Little League tykes throw baseballs around the diamond. If you’re in marketing, PR...
View ArticleThe Young SA Women in Digital Talk Marketing, Social Media and More
Image source: http://www.youngwomenindigital.com As young communication professionals, I can’t stress how important it is to get out of the office, network with others, absorb new ideas – and of...
View ArticleHarvard Business Review: 10 Tactics for Launching a Product Using Social Media
How can brands be creative and nimble when using social media during a new product launch? Joan Schneider, CEO of Schneider Associates, provided Harvard Business Review readers with “10 Tactics for...
View ArticleLike it, Pin it, Buy it: Instagram and Pinterest Launch Buy Buttons
For those of you who, like myself, can lose track of time scrolling, “liking” and “pinning” anything from furniture to sneakers, things just got dangerous for your wallet. Instagram and Pinterest, two...
View ArticleHow to Get your Client on a Reddit Ask Me Anything
As PR and marketing professionals, it’s our job to find creative ways to promote the work of our clients. For Manhattan Prep, a service that helps students achieve their test prep and career goals, we...
View ArticleTaylorMade Golf Teases to Launch New M1 Driver
Golfers everywhere rejoiced this month with the launch of TaylorMade Golf’s newest M1 Driver (for the non-golfers, it’s the big club), a golf club that is top of the line in terms of performance,...
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